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ITC Avant Garde Std Medium

Designed by Herb Lubalin, Tom Carnase, Ed Benguiat, Adobe Type Staff

ITC Avant Garde Std Medium

Styles
  1. Almost before we knew it, we had left the ground.

Font Test

ITC Avant Garde Std MediumClick to Edit
ITC Avant Garde Std Medium 184px
It seems to be a golden age of type design—not only are there more type foundries now than ever before, not only is distribution easier and more direct, not only is type a hot topic for numerous specialised blogs and magazines, but even the general interest media are in on the conversation, (if only occasionally). New type design courses are opening regularly, churning out legions of type designers. And there are now over 150,000 fonts available for direct download.Click to Edit
ITC Avant Garde Std Medium 30px
In spite of all the attention to type and the unprecedented conditions for type designers, the vast majority of new fonts desperately lack originality. Just as in the music industry, where cover versions and remixes are often more popular than new music, font designers seemingly prefer to exploit successful models from the past rather than strive for new solutions. Scant decades ago, new typefaces underwent a rigorous review procedure to ensure that they met the publisher’s artistic and technical criteria. Today, self-publishingClick to Edit
has eliminated such processes, and there is little critical review, little effort to add something new to the evolution of the profession. Mediocrity abounds as quality control dwindles. Dozens of blogs (as well as the print media) simply republish press releases without distinguishing between marketing and independent reviews, praising uninspired fonts and institutionalising the average. Many design awards do the same, perpetuating a false idea of what constitutes superior quality. We don’t need new fonts like this.Click to Edit
ITC Avant Garde Std Medium 16px

Design amazing projects with ITC Avant Garde Std Medium typeface, learn about the full character set of ITC Avant Garde Std Medium, try online font to see letters, numbers and characters, download this file in OTF format, also available in zip format. ITC Avant Garde Std Medium is a design by Herb Lubalin, Tom Carnase, Ed Benguiat, Adobe Type Staff

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